Thailand’s Digital Media Ethics Standard: Guideline for Training of State Officials (71981)

Session Information: Education & Politics
Session Chair: Warat Karuchit

Thursday, 23 November 2023 12:10
Session: Session 2
Room: Room 603
Presentation Type: Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Virtually all state agencies in Thailand nowadays use digital and social media as public relations tools. However, there never was an official code of digital media ethics. Therefore, the Department of Public Relations of Thailand (PRD) needed to establish a standard digital ethics for their own nationwide operation and for other state agencies, which will be taught and reinforced in their routine trainings.

Two types of method were used to collect data: 1) documentary research of relevant media laws and ethics from Thailand and overseas 2) two rounds of focus groups of sixteen key informants, consisting of digital media operators, journalists, academics, and state PR officials.

The researcher was able to finalize four main principles and 33 sub-principles of digital media ethics for state officials as follows: 1) Accuracy: ten sub-principles such as fact-checking, prompt correction; 2) Impact: twelve sub-principles such as being careful of potential harm, using caution for sensitive issues and sensitive people; 3) Responsibility: five sub-principles such as informing public of mistakes, apologizing publicly 4) Public Interest: six sub-principles such as putting public interests above all else, avoiding conflict of interests.

After this new digital code of ethics handbook was published, the researcher was assigned to conduct several trainings, both online and onsite, for PRD’s personnels nationwide. The handbook was distributed to state agencies and promoted as Thailand’s standard for digital media usage. The PRD plans to incorporate this digital ethics standard into formal education in the future as a part of media and digital literacy curriculum.

Authors:
Warat Karuchit, National Institute of Development Administration, Thailand


About the Presenter(s)
Dr Warat Karuchit is a University Assistant Professor/Lecturer at National Institute of Development Administration in Thailand

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00