Effects of Korean Drama to Core Values Formation of Nationalian Students (73571)
Session Chair: Jhoanna Andrea De Leon
Thursday, 23 November 2023 17:05
Session: Session 5
Room: Room 603
Presentation Type: Oral Presentation
One of the current wave of proclivity towards media and technology amongst this generation of individuals is binge-watching series so they can stay updated on the latest trends. And due to this, K-drama has become a staple in the lives of people, regardless of age or status in the world. Considering the continuous surge of K-drama consumption, these shows may have affected the values formation of young viewers, especially students. The purpose of this research is to find out if watching K-drama have affected the values formation of students of National University- Manila. The research utilized a mixed method design wherein the data gathering procedure was through surveys and in-depth interviews. The sample size was (n= 309) college students of the university. Results exhibit that 89.32% of respondents watch K-drama-averaging to 16.30 hours of screen-time a week. Through the media dependency theory, the resulting length and intensity of consumption of K-drama may influence respondents in different ways - one of which includes formation of values. Participants also communicated that through watching K-drama, they have been able to understand and reflect on certain issues in society, influencing their own stance on what is morally right. This can be explained through the symbolic interactionism theory that recognizes symbols (values) in stories, as they are relatable and depicts real life scenarios that influence viewers in the long run. As such, there is definitely a connection between K-drama and core values formation since these shows portrays the values being promulgated by the university.
Authors:
Jhoanna Andrea De Leon, National University-Manila, Philippines
Jemma Gonzales, National University-Manila, Philippines
Danielle De Guzman, National University-Manila, Philippines
About the Presenter(s)
Ms JHOANNA ANDREA DE LEON is a University Professor/Principal Lecturer at National University- Manila in Philippines
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