Strengthening Characteristics of Outstanding Community Business in Sakon Nakhon Province, Northeastern Thailand (73957)

Session Information: Learning Experiences
Session Chair: Thoedsak Chomtohsuwan

Friday, 24 November 2023 15:10
Session: Session 4
Room: Room 705
Presentation Type: Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Over decades, Thai government has been supporting and empowering people in local areas to organize community business groups and creating unique local-based products. However, many groups have been still unsuccessful. To encourage those unsuccessful business groups to become more strength, study on operations of successful business groups is vital. An indigo dyed fabric is a traditional wisdom passed on from ancestors and spread widely especially in Northeastern part of Thailand. Therefore, this study aims to indicate strengthening characteristics of outstanding community business.

This study employed both quantitative and qualitative research techniques to collect the data on Don Koi indigo dyed fabric group. The group leader was purposively interviewed as recommended by the community development officer as an excellent community business group in Sakhon Nakhon Province which was Don Koi indigo dyed fabric group. Descriptive statistics was used to explain general information and strengthening characteristics of the group.

The results displayed that the indigo dyed fabric group had established since 2003. There were 63 members in the group. There were totally 7 types of group products. The group earned 5 stars of OTOP award. The strengthening characteristics of the group in terms of producing, marketing, administrating, and financing were clear clarified. The government had been supporting the group some budgets, materials and knowledge since establishment. The results indicated that well planning process before producing, marketing, administrating, and financing activities were crucial and the group personnel working with systematic tasks and their discipline continuously were clearly strengthening characteristics of the group.

Authors:
Sukontip Vianmana, Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus (KUCSC), Thailand
Patcha Sattaka, Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus (KUCSC), Thailand


About the Presenter(s)
Dr Alexander Pratt is a School Teacher/Instructor at The University of Oxford in Bouvet Island

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00