Theory to Practice: How Students and a Lecturer Incorporate Practical Student Projects at a South African University (74559)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type: Virtual Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Lecturers have a responsibility to prepare students for employment in industry. Employment involves the practical application of theory, taught in a specific curriculum while studying, to different scenarios within the workplace. Unfortunately, curricula is often theory-based and students are not taught or given the opportunity to apply theory in different circumstances. In an effort to make a theory-based curriculum practical, the lecturer let third year Bachelor of Commerce marketing students open up a fictitious business on campus and apply all concepts in the marketing curriculum to the their business. The fictitious business involved an interactive study hall where third year marketing students had to use games to help second year marketing students to study for a test. Before opening the fictitious business, marketing students created groups and used class time to apply theoretical concepts to the development of four businesses. This research project used action research in an effort to collaborate with students, understand and improve teaching methods and solve the problem of only teaching theory. Quantitative and qualitative data were collected through surveys and observation. The results highlighted students’ learning habits; indicated that marketing students could practically apply the majority of concepts taught in theory and that games can be used as an effective motivator to study. This article highlights the process followed by the lecturer and how such projects can both benefit students and lecturers.

Woudi Von Solms, University of Mpumalanga, South Africa

About the Presenter(s)
Dr Woudi von Solms is a University Associate Professor/Senior Lecturer at University of Mpumalanga in South Africa

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00