The Development of Public Relations Media on Online Platforms for Organizational Communication of Educational Institution in Thailand, KMUTT (75970)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type: Virtual Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

The Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi (KMUTT), Thailand had a mission to communicate and publicize with a variety of target groups, including students, teachers, personnel, parents, enterprises, alumni and other agencies. Therefore, in the digital era it was necessary to rely on technology to play a role and act as an intermediary in communicating the institution content through the economical and fast channel such the online platforms. Therefore, the faculty corporate communication segment had designed and developed public relations media to communicate with 2 target groups: internal groups and external groups with 5 objectives and 8 types of communication channels on online platforms. The research tool used in this study was a satisfaction survey on the faculty public relations media. Using google form collected result from a sample of 20 people with purposive chosen from teachers and students who were the heavy users of the faculty public relations media (every day exposed). The result found that the sample were satisfied with the content aspect at the highest level ( x ̅ =4.61,S.D.=0.48), with the media presentation aspect at the highest level (x ̅ =4.75, SD.=0.43), and the overall aspect of public relations on online platforms at the highest level (x ̅ =4.70, S.D.=0.46), especially Facebook and Instagram media. Therefore, the designed and developed faculty public relations media could be used to communicate the faculty information with quality.

Thantika Kaewthae, King Mongkut’s University of Technology Thonburi, Thailand
Pimmada Pongkunaporn, King Mongkut's University of Technology Thonburi, Thailand

About the Presenter(s)
Ms Thantika Kaewthae is a School Administrator at King Mongkut’s University of Technology Thonburi in Thailand

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00