Interactive Empathy: From Pixels to Profits – Revitalizing E-commerce Through Visual Design Education (75981)

Session Information: Teaching Experiences, Pedagogy, Practice & Praxis
Session Chair: Yu Chun Liu

Saturday, 25 November 2023 12:45
Session: Session 2
Room: Room A (Live Stream)
Presentation Type: Live-Stream Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

The study is motivated by the pervasive trend of internet-driven commerce and its evolving landscape. As e-commerce continues to change, the need to adjust instructional methods becomes clear. The focus is on transforming students into informed sellers, integrating experiential learning with market demands, and cultivating empathy through role shifts.

The design process involves stages like market analysis, color formulation, design execution, A/B testing prototypes, trials, and iterative improvements. Notably, color formulation is pivotal, influencing initial visual appeal. Empirical findings confirm vibrant and contrast (v.s original market) colors' role in capturing attention and consumer attraction.

In summary, this study advances interactive design and empathy to rejuvenate e-commerce. It aligns the mission of preparing students to navigate the dynamic e-commerce landscape, where aesthetics and empathy drive profitability.

Authors:
Yu Chun Liu, National Taiwan University of Arts, Taiwan


About the Presenter(s)
Dr YU CHUN LIU is a University Professor/Principal Lecturer at National Taiwan University of Arts in Taiwan

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00