Entrepreneurship Education for the Masses: Can Serious Games Teach Entrepreneurship to Large Classes? (75992)

Session Information: Design, Implementation & Assessment of Innovative Technologies in Education
Session Chair: Huiying (Cynthia) Hou

Thursday, 23 November 2023 12:50
Session: Session 3
Room: Room 705
Presentation Type: Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Entrepreneurship education is gaining traction these past years. Higher education institutions (HEIs) around the world have been incorporating entrepreneurship education into their curriculum. As the demand for entrepreneurship education grows, the challenges in delivering effective entrepreneurship education, especially to the masses, become more and more evident. Scholars have argued that entrepreneurship is best learned through experiential learning, where the students practice entrepreneurial mindset and skills. However, this method of learning possesses great challenge to HEIs that intend to offer entrepreneurship education to large cohorts of students from all academic background. This study hence investigated the potential of serious games as the alternative for the much-needed experiential learning component in entrepreneurship education for HEIs that aim to offer it to the masses of students. The context of this study is set within a Malaysian private university that aims to offer entrepreneurship education to several thousands of students from different academic background in 3 years-time. A specially designed, web-based online serious game was incorporated into the entrepreneurship module and tested for the first time for 147 students during a recently concluded semester. Feedback was collected and analysed based on lead lecturer and academic tutors’ in-class observation on students’ responses, anonymous students’ survey and end of semester teaching evaluation. The preliminary findings show that the students were indeed able to learn several key entrepreneurial mindset and skills while playing the specially designed serious game. The key lessons that the students learned including risk taking, resilient, problem solving, and communicating with others.

Authors:
Hui Yan Yeong, Sunway University, Malaysia


About the Presenter(s)
A Senior Practice Fellow, Innovation & Entrepreneurship at Sunway iLabs, Hui Yan contributes towards shaping the students' entrepreneurial and innovative mindset at Sunway University through designing and delivering impactful educational programmes.

Connect on Linkedin
https://www.linkedin.com/in/yeonghuiyan/

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00