This study examines how sustainability influences Generation Z's choices in study abroad programs, including Student Exchange, Work and Study, and Language Immersion Programs. Using Multi-Criteria Decision Analysis (MCDA) and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), researchers evaluated factors like program duration, specialization, cost, financial aid, research opportunities, and quality. The Theory of Planned Behavior (TPB) was applied to understand how these sustainability factors affect decisions. Structural Equation Modeling (SEM) revealed relationships among ten variables, including Perceived Benefits (PB), Perceived Cost (PC), Perceived Risk (PR), Perceived Trust (PT), Attitude (A), Subjective Norms (SN), Perceived Behavioral Control (PBC), Awareness of Service (AOS), Intention (IN), and Behavior (B). An artificial neural network (ANN) enhanced the accuracy of identifying key sustainability factors. Data from 320 respondents via 60 surveys indicated that sustainability significantly influences study abroad decisions, with Perceived Behavioral Control (PBC) having the strongest impact, followed by intention and attitude. Perceived Benefits (PB), Perceived Risk (PR), Perceived Trust (PT), and Awareness of Service (AOS) were crucial in shaping intentions. Subjective Norms (SN) indirectly influenced decisions. Student Exchange Programs were the preferred choice due to perceived sustainability benefits. This study provides insights for educational institutions and policymakers better to align programs with Gen Z's sustainability goals.

Authors:
Charmine Sheena Saflor, De La Salle University, Philippines
Klint Allen Mariñas, Mapua University, Philippines
Jazel Monterola, Occidental Mindoro State College, Philippines
Reina Krizzia Pranada, Occidental Mindoro State College, Philippines
Macrein Acosta, Occidental Mindoro State College, Philippines
Arnelyn Labao, Rizal National High School, Philippines

About the Presenter(s)
Dr. Charmine Sheena Saflor is a Lecturer 6 at De La Salle University, Philippines.

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