The education crisis in the Philippines is a problem that millions of Filipinos face. Despite being a country where students spend the most hours in school, the Philippines is less productive than other countries (Philippine Business for Education, 2023). With the prevailing challenges in the Philippine education system, the study seeks to improve quality education by exploring the potential use of memes in education. This study explored memes to improve recall and comprehension in Chemistry through a mixed-method approach. The study used the criteria in characterizing Internet memes by Molina (2020) to deconstruct the learning material and memes for this study. Through deconstruction, the study was able to identify three ways to create memes for education: (1) panel layout, (2) conditional layout, and (3) map layout. The study also used a content analysis for the responses and a survey to measure the effectiveness of memes. The statistical results showed that memes are an effective means to recall, comprehend, and summarize a lesson among students at Mapua University. The memes created for the study are most effective in comprehension, while some students think that memes are an effective way to recall and provide an educational summary. Future scholars may consider changing the study’s methodology to explore other geographical contexts and apply the study in other disciplines to have a more cohesive understanding of memes to recall in teaching and education.

Authors:
Marian Ingrid Sauco, Mapua University, Philippines
Marvin De Leon, Mapua University, Philippines

About the Presenter(s)
Marian Ingrid A. Sauco is a student from Mapua University with a strong focus on academic research in communication and social sciences. She was awarded Best Research Paper in 2020 and published her study about surveillance capitalism this year.

Connect on Linkedin
https://www.linkedin.com/in/ingrid-s-84a685254/

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