Proverbs have played a crucial role in shaping civilizations and humanity throughout history. As intangible elements of national art and cultural heritage, Malay proverbs convey the wisdom of previous generations, defining and preserving the essence of a particular culture. This study introduces a design framework based on the ARCS (Attention, Relevance, Confidence, Satisfaction) model, aimed at illustrating Malay proverbs to enhance learning among Generation Alpha. The study explores how design, specifically children's illustration styles, plays a significant role in integrating educational psychology and child-centered design to convey these culturally rich proverbs. By combining design and motivational principles, the study develops illustrations that not only capture attention but also facilitate deeper comprehension and retention. Findings from the study reveal that Generation Alpha shows a strong preference for "Cartoon Style" illustrations, which are both appealing and engaging for young learners. By aligning design principles and visual strategies with the preferred learning modalities of Generation Alpha, the study contributes to the field of art and design, as well as education supporting the integration of traditional cultural content into modern learning platforms.

Authors:
Neesa Ameera Mohamed Salim, Universiti Teknologi MARA, Malaysia
Mohd Nor Shahizan Ali, National University of Malaysia, Malaysia
Nurul 'Ayn Ahmad Sayuti, Universiti Teknologi MARA, Malaysia
Azhar Abd Jamil, Universiti Teknologi MARA, Malaysia
Syahrini Shawalludin, Universiti Teknologi MARA, Malaysia
Loh Yoke Ling, Universiti Pendidikan Sultan Idris, Malaysia

About the Presenter(s)
Dr. Neesa Ameera Mohamed Salim, Senior Lecturer at Universiti Teknologi MARA, specializes in Art and Design education. Her research focuses on Creative Communication, Branding and her currently leading a research project on the "Development of a Digital Visualization Model for Malay Proverbs Heritage." which is targeted for the Generation Alpha.

Connect on Linkedin
https://www.linkedin.com/in/neesa-ameera-35751a57/

See this presentation on the full schedule – Tuesday Schedule

Bookmark

---

A Note to Presenters

To enhance academic profiles and showcase research, we encourage all presenters and co-presenters to include links to their public LinkedIn, ResearchGate profile, and research websites. Presenters may update their bio for their presentation by completing the form linked below by October 22, 2024.
- Presenter Information Update Form
Submitted changes will be reflected on November 01, 2024

Additionally, presenters should also update their IAFOR account details if there have been any changes to affiliations or biographies.
- https://submit.iafor.org/my-account/edit-account