Organizational Cultures as Reflected in Selected University Websites (75487)
Session Chair: George Amurao
Friday, 24 November 2023 11:20
Session: Session 2
Room: Room 604
Presentation Type: Oral Presentation
Various studies find that different forms of communication, including those found in educational websites, reflect specific organizational cultures. Such cultures can be used to better understand and make further meaning of the activities that educational institutions often write about and publish in their own websites.
Drawing from Gerry Johnson and Kevan Scholes’ Cultural Web model, this study makes a comparative analysis of the websites of Mahidol University International College and National University of Singapore. Both institutions are leading state universities in Thailand and Singapore. Drawing from the categorical data analysis (CDA), this study looks into six distinct although interrelated components and examines how they help provide “a clearer picture of the wider cultural issues of an organization” (Helmold, p. 33). The selection of said educational websites was done on the basis of the relevant institutions’ status as autonomous government universities within the Southeast Asian context. This study hopes to examine the reflection of organizational culture and practices in web communications, if only to see the possible future direction in the area of website publication as suggested by said elements.
Authors:
George Amurao, Mahidol University International College, Thailand
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