Currently, the packaging industry is experiencing a shortage of graphic designers and a lack of interactive learning materials about graphic design. The purpose was to design motivational videos and audio in 7 modules to enhance understanding of graphic design with Adobe Illustrator. Each video clip with 2-3 minutes duration was produced with Adobe Premiere Pro and uploaded to the Google Classroom platform to be accessed by QR code scanning. The qualities of the multimedia were evaluated by 3 content experts and 3 media experts using a 5-point rating scale. The learning effectiveness was observed using a specific focus group of 30 undergraduate students in the Printing and Packaging Technology program at KMUTT. The pre-tests and post-tests for each module were created with Google Forms using 10 optimal multiple-choice questions for a module with IOC and difficulty level analysis. The quality of the content was rated as good (x̅ = 4.09) and the quality of the media was rated as good (x̅ = 4.43). The learning efficiency, determined from the total post-test scores (E1) to the mean score of the final exercise (E2), was 87.5/88.14, which was higher than the expected criteria. The mean post-test score was 50% higher than the mean pre-test score which was a significant difference at the 0.05 level. Learners' satisfaction with the content was high (x̅ = 4.45), and satisfaction with the multimedia was the highest (x̅ = 4.57). This suggests that the multimedia modules could be effectively applied to improve understanding of graphic design.

Authors:
Suchapa Netpradit, King Mongkut's University of Technology Thonburi, Thailand
Tanatorn Tongsumrith, King Mongkut's University of Technology Thonburi, Thailand
Worawimon Bunlungsup, King Mongkut's University of Technology Thonburi, Thailand

About the Presenter(s)
Assoc.Prof.Dr.Suchapa Netpradit is a lecturer at the Department of Printing and Packaging Technology, King Mongkut's University of Technology Thonburi

Connect on Linkedin
https://www.linkedin.com/in/suchapa-netpradit-b76a44305/

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